Rethink digital publishing

Powered by intelligent technology, we’re delivering the content readers need, exactly when they need it, across four dynamic brands (and counting). Visit Assembly


Technology-powered digital publishers

Powered by intelligent technology, an in-house media team, and dedicated content experts, Assembly is one of Canada’s fastest-growing digital publishers. In a time when traditional and digital publishers are in decline, we’re thriving: engaging audiences, scaling content, and delivering results.


The technology that changed the game

Digital disruption has turned industries on their heads—but few have felt its effects as intimately as the media and publishing sector. We knew the future of content would be online and contingent on intelligent technology to survive. So, we created the technology to support that future.

Assembly Assembly

We got real about our readers

It all started with a conversation about content: What do readers actually want? With our waning online attention spans, we want facts—and fast. So, we began publishing fact-driven content, from the entertaining to the educational, serving up the information readers want and need—without fluff.


Unique visitors every month


Page views every month


Team members

Unprecedented growth

In four short years, we’ve grown Assembly to over 25 million visitors and 150+ million page views every month. With a dedicated team of over 75 writers, editors, and marketers-including doctors who fact-check our health giant, Facty—we create content across four engaging brands.

Visitor Growth

Visitor Growth

Powered by intelligent technology

Want to know the secret to our growth? It’s called Statera: Our proprietary technology that retrains the machine-learning systems of marketing platforms like Facebook and Google to auto-optimize ad placement based on reader behaviour. If that sounds like a brain game, think of it this way: More relevant and dynamic content for readers, more scale and revenue for advertisers.

Statera Dashboard


Best Use of Audience Insights

Read The News

The future of digital publishing

The future of digital publishing is dependent on our ability to anticipate readers’ needs. With software engineers at our fingertips, we’re leading the development and integration of innovative technology within our publishing stack, gaining insights on our readers’ behaviours and informing our next moves.


Experience the revolution

Want to learn more? Visit the Assembly website and experience the digital publishing revolution for yourself.

Visit Assembly