We’re excited to welcome Paved, a leading newsletter advertising platform for publishers and brands, to the Redbrick portfolio.

Today, Paved joins us as the newest Redbrick company and our fourth major acquisition in the last five years.

Paved connects newsletter creators with advertisers, matching businesses like Uber, DoorDash, and Salesforce with 253 million newsletter subscribers across 3,000+ publishers including NYT, NBC, Bloomberg, and TechCrunch. As a result, Paved helps publishers monetize their newsletter subscription base and provides brands with a direct line to targeted audiences.

Paved is at the forefront of email marketing innovation. Between Paved’s patented ad placement technology and the millions of data points it captures every day, Paved offers advertisers high-level targeting never seen before in the newsletter space—and a more personalized email experience for millions of subscribers around the world.

"Paved is set to transform newsletter advertising with an automated monetization solution, making email a direct, scalable, and sustainable growth channel beyond feed-driven ecosystems."

Marco Pimentel, CMO at Redbrick

Email newsletters are an essential channel for publishers and creators to own their audiences and capture first-party data. Paved provides a vital service to the landscape of digital marketing and is quickly expanding the possibilities for growth within the email marketing industry. As a leader, an innovator, and a solutions-driven technology, we think Paved will fit right in with our portfolio of companies.

"With Redbrick’s resources and expertise, we’re poised to expand our platform’s capabilities, empower publishers and advertisers with even greater innovation, and unlock new growth opportunities in the rapidly evolving digital advertising space."

John McLaughlin, CEO & Founder of Paved.

This acquisition marks another major milestone for us as we grow our portfolio. Paved joins the ranks of our current portfolio: Animoto, Delivra, Duplex, Leadpages, and Shift.

We’re starting 2025 off strong with our acquisition of Paved—no doubt there’s more in store for us this year. You can read the full press release here, or visit Paved for more information.