We’re incredibly proud to announce that Assembly, a Redbrick portfolio company, has been nominated as a Digiday Media Awards finalist for the second consecutive year. A finalist in the category of ‘Best Use of Audience Insights,’ the nomination places Assembly among the industry’s top publishers and media companies.
“It’s an honor to receive this international recognition. To be nominated alongside other leading media companies, and for the second year in a row no less, is a huge testament to everything our team has achieved so far,” said Marco Pimentel, Co-founder and General Manager of Assembly.
Assembly was selected as a ‘Best Use of Audience Insights’ finalist for our proprietary technology, Statera. Built in-house, Statera allows us to capture and understand the value of a reader in real-time and thereby serve readers with more relevant content and deliver greater returns to advertisers. The ‘Best Use of Audience Insights’ award recognizes publishing’s best strategies that leverage audience insights to drive results and grow set KPIs.
The Digiday Media Awards recognizes media companies revolutionizing the industry with forward-thinking practices, innovative technologies, and pragmatic strategies to drive sustainable growth. Amidst an ever-changing media landscape, these companies exhibit the industry’s best show of adaptability and resilience in the face of adversity.
In the months prior to the pandemic, these publishers were focused on diversifying revenue streams and prioritizing growth through tactical acquisitions. Now, as advertisers slash budgets and revenues drop, media companies are challenged with finding new and innovative ways to weather the storm. Increasingly, publishers are dialing in on their core business while focusing on their bottom lines. At Assembly, our technology-driven approach and use of proprietary technology, Statera, position us well to adapt to turbulent conditions. While some publishers struggle, we continue to pursue our core strategy and expand our rolodex of brands—our pet and animal property, Critter Culture launches this summer.
We’re honored to be recognized as a trailblazer of digital publishing. We look forward to applying our technology-driven approach to achieve further success and sustainable growth.